Social Media Consultation
Networking has always been important to business owners. With the advent of the web and the tools it brings it is even easier to make connections to other businesses, potential clients, and customers. How you utilize social networking will say a lot about your business.
The key to social networking is realizing that there are conversations being had about your business, your industry, and amongst those that would be potential clients needing your product or service. Tap into these online conversations an create power users of your brand. It's the new version "word of mouth marketing", but easier, faster, and with a lot more people involved.
Social Media Service Package
The Social Media Service Package provides clients with social media content and weekly, online engagement in order to build a stronger presence and increase digital footprint. Through this process, the client will interact with more people, increasing interaction with target markets and others in their industry, building connections to enhance exposure and mindshare.
To build up online presence
To increase digital footprint
To engage with a bigger audience
To interact with more people, potential clients, target markets, others in your industry
To increase mindshare
To increase exposure
Setup + Maintain + Grow
Setup—We will we setup/update your Social Media profiles. This includes images, contact information, website link, bios, profile information, and follower management.
Maintain—We will post to your social media accounts regularly, increasing frequency as needed. We will generate content, repost information, interact with followers and other social media accounts. To source content we will work with you and your team. As we engage in social media, some of the content we create can be used to create additional landing pages for your website.
To ensure we are meeting our objectives, HM Consulting Services will provide a Monthly Report Card includes stats, assessments and recommendations. We will present content as needed for up to one landing page monthly as an option to include your website.
Grow—As part of this service, we offer a one hour consultation each month, to follow up with the report card and recommendations.
Additional Services available as required
Pricing—Please click on the link Social Media Service Pricing
Our Social Media Philosophy
Engage with your business
There are several sites that your business needs to be on to help manage the conversation and show the web that you are willing to engage in conversation. We can help you identify key web sites that are easy to manage. If you are not engaging on behalf of your business, other people will carry the conversation in your place. Why leave something so important to others?
Engage with your industry
There are a lot of new innovations and developments that impact your business. By engaging in your industry through social networking channels you are setting yourself apart from your competitors. Consumers are better informed and have more access to information that in the past. They want to know that your business is engaged.
Engage Potential Clients
Depending of the product or service you are selling, the sales cycle will have different requirements. Utilizing social media will allow you to engage potential clients in an informal enviroment. It's a soft sale, with minimal commitment from the lead. By utilizing social media you are meeting people where they are at, participating in the social conversation on the web. With a proper plan in place, you can lead people to your site, moving them through the sales process.
Engage with Existing Clients
One of the benefits of social media is to network with your clients and customers. When you demonstrate you care about the topics and stories of your clients, they see this as an added value. You give them access to your followers and you are working on behalf of their benefit. The key is to balance your efforts with stories and pursuits that are unique to your network. We can help you devise a plan that is supportive to your community and business objectives.